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CBS Denver

DENVER (AP) – Farms and fields dominate Colorado ads opposing a ballot measure to require labels on some foods that have been genetically modified, with farmers telling voters the labels will damage their businesses.

But farmers and agriculture groups are just bit players in the $11 million campaign to defeat Proposition 105. The real money is coming from biotechnology giant Monsanto Co., which has given more than $4.7 million, and food giants like Pepsico and Coca-Cola, which sent a combined $1.9 million to fighting the proposal.

Hormel Foods, Kraft Foods, Kellogg Co. and The Hershey Co. are also outspending farm groups to fight the proposal. Food companies are pouring big money into fighting a similar ballot measure in Oregon, too.

Colorado and Oregon are battlegrounds in a national war over genetically modified organisms, or organisms that have been altered at the molecular or cellular level. So-called GMOs now make up…

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