On this date, Woodrow Wilson, the 28th U.S. president, created the Committee on Public Information (CPI) as an independent agency by Executive Order 2594. The CPI blended advertising techniques with a sophisticated understanding of human psychology, and its efforts represent the first time that a modern government disseminated propaganda on such a large scale. It is fascinating that this phenomenon, often linked with totalitarian regimes, emerged in a democratic state.
George Creel, director of the CPI, recruited publicity agent Edward L. Bernays, journalist Walter Lippmann, and others to carry out its mission of reversing negative public sentiment about the Great War, now known as World War I. Bernays was influential in promoting the idea that America’s war efforts were primarily aimed at “bringing democracy to all of Europe”.
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